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nilanjan ji

Simplify Business

Accelerate Success!


About

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Marketing & strategy leader with over 30 years in FMCG across India & UK with HUL, RB, ITC.
Ex global marketing manager dettol, & head of marketing ITC personal care.

Building brands & businesses for SMEs across B-B, B-B-C, and B-C industries working closely with promoter families.
Alumni of NIT Surathkal, and XLRI Jamshedpur.


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Area sales manager

Sr. brand manager on sunlight & rin additives.

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Category head for harpic, lizol, colin, & vanish in india.

Global marketing manager dettol, UK

Marketing director hungary & category lead East Europe.

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Head of marketing, personal care business.

Member divisional management committee.

How

Can

We

Help?

How

Can

We

Help?

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Strategy & Growth

Sales & Marketing

Marketing Operations

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How do we work?

Build,

Operate,

Transfer

How do we work?

Build,

 Operate,

  Transfer

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01

Business immersion

Immerse in the Business with key stakeholders to identify issues, validate hypothesis. Create objectives & time-bound goals.

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02

Share & align roadmap

Create a roadmap of actions to meet objectives outlined. Align actions with all stakeholders.

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03

Execute in phases

Execute actions outlined in phases, closely monitoring results at each step. Course correct wherever required.

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04

Build organizational capability

Transfer learnings & build capabilities within the organization. Handover new operating processes post adequate skilling.

Looking for

Success Stories?

Hear what our clients have to say

Hear what our clients have to say

Frequently Asked

Questions?

What services do you offer?

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Services include Strategy for growth & implementation of a full spectrum of Marketing & Sales engines to realize growth.

How do you measure the success of your involvement?

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Impact of my involvement can be measured in three ways.
a) Topline growth ahead of industry
b) EBITDA growth
c) Strong systems & processes to deliver sustained growth.

Do you work alone? Which industries do you specialize in?

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I work alone, as a member of the organization's senior resource pool on a contractual basis. I bring in specialist domain experts wherever required.

How can your Strategies help my business grow?

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Strategies & resultant actions are developed by carefully analysing growth levers straddling portfolio, pricing, go-to-market, brand, technology, digital, supply chain, & human capital. These actions are implemented in phases.

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Thank You

Our team will get back to you shortly 😊

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